We are proud to share that Taylor’s – City Edition Porto has been awarded two of the most prestigious honors at the inaugural TREX (Travel Retail Exclusive) Awards 2025, organized by The Moodie Davitt Report — one of the travel retail industry’s most respected global publications. Taylor’s Port’s win reflects our commitment to consistently delivering exceptional and memorable products for the traveling consumer.
The TREX Awards were established to celebrate and recognize the best exclusive products, collaborations, and activations across the travel retail world, honoring brands, airports, and retailers that bring innovation, excitement, and value to traveling consumers. These awards highlight the growing importance of channel exclusives and first-to-market launches in driving engagement and elevating the traveler’s experience.
Taylor’s - City Edition Porto at Portugal Duty Free Winning Categories:
TREX Wine Award – Winner
This award recognizes the best exclusive wine offer in travel retail — highlighting products that demonstrate not just excellence in liquid, but also innovation in packaging, storytelling, and customer appeal. Taylor’s – City Edition Porto stood out with its Reserve Ruby Port paired with beautifully illustrated, city-themed packaging celebrating Porto, offering travelers a meaningful connection to the destination.
TREX Collaboration between a Brand and Retailer/Airport – Gold Medal
This collaboration award honors the most creative and effective partnership between a brand and a retailer or airport. The Taylor’s-Portugal Duty Free project impressed the judges with its seamless integration of brand heritage and local storytelling, creating an exclusive offer that resonates deeply with both local travelers and international visitors.
Crafted with meticulous care, the Taylor’s – City Edition Porto is an outstanding reserve port, skilfully blended from the finest full-bodied and fruity ports. This limited edition, matured to perfection in ancient oak vats and ready the be enjoyed, offers a symphony of flavours that pairs harmoniously with rich cheeses or dark chocolate. Its exclusive packaging — available only at travel retail — features artistic designs inspired by Porto’s historic landmarks, making it both a premium wine and a unique souvenir of the city.
We extend our warmest congratulations to our colleagues at Portugal Duty Free and everyone involved in making this collaboration such a success. These awards are not just trophies — they are a testament to our passion, craftsmanship and drive to elevate the travel retail experience.